Title: Viral Personal Branding Pdf Marketing a personal brand, building buzz and getting your dream clients
Warning: This book could change your life and set you on a new path with your business.
If you want to know how to spread an idea—and you are the idea—read this book. Every author, creative, and major marketing brand needs to make this their strategic branding playbook.”
— Jeff Goins, bestselling author of Real Artists Don’t Starve
It's been said that advertising is the tax you pay for no press. Learn the simple step-by-step plan for free and low cost branding and marketing strategies . Learn how the author created a video for a local business that got 11 million views. See the exact press released used to get into Cosmopolitan Magazine. Read the exact article that was shared 37,000 times and built a wedding photography business. See a Twitter pitch that had a client on national news the same night. Read the two line email that resulted in a international article.
Whether you're an experienced entrepreneur or just starting out, Viral Personal Branding is your guide to creating a personal brand plan that will rock your business taking it to the next level.
In this ground breaking book you'll learn how to:
- Develop your personal brand to stand out
- To get more engagement on your Facebook Page than Apple or Toyota
- Use Facebook Groups to build your business faster than ever
- Create engaging posts on social media that get shared
- What viral videos and content are and how to create them
- Research and gather deep insights about your clients so you can read their minds
- Write viral articles
- Get local, national and international press
- Create a net to catch dream clients
- Use never before shared secrets from the press relations world
Intrigued yet?
Then scroll to the top and click or tap "Buy Now".
You'll make changes today based on each page in this book. Here's what's impressive about Mike Allebach's Viral Personal Branding: I learned something on page one that clarified a misconception I've held onto. Allebach makes clear: personal branding is less about the entrepreneur and more about the community.To quote: "The best personal brands do meaningful work and give purpose to others. They create belonging, community, and understanding."Of course! Who are the brands I follow but the ones who help ME become better. I don't follow them because I'm obsessed with the person. I'm obsessed with their message and their knowledge and how they help me and my business. As Allebach's text relates, a personal brand is a guide for someone else, providing inspiration.Anyone with an entrepreneurial spirit and idea can take this book and grow immediately. The text is inspirational and actionable. You can do things today based on what you read.Allebach's writing style is personal and strong. The conviction with which Allebach writes is contagious.As a small business owner (and the lone employee of my growing photography business) this book reinforces a lesson I only learned recently: a successful photo business is not about good photos, it's about sales and marketing. This book provides detailed, logical help with the latter.Allebach's text has such great nuggets of information from page-to-page. Here's an example: Allebach describes how a brand is perceived by others in three levels: auditory, visually, and kinesthetically. Your message and your look, that's obvious. But the last one, how you make people feel, it's so obvious, but I had never considered it. Later in the chapter, Allebach provides great details about how you can begin to reach your ideal client kinesthetically.Don't be fooled by this text's brevity: each page has actionable advice and eye-opening, real-world stories.If you need a book to help clarify your purpose and motivate your brand, look no further than Viral Personal Branding by Mike Allebach.3 1/2 Stars! Review Based on Actual Content and Potential Value I purchased this book in hopes of getting some key nuggets on how to better utilize social media to build a brand. This book does, in theory, seem to have some good advice on that front. However, without being able to test it myself at this point I can not attest to it's effectiveness. With that said, as much as their was good information strewn throughout the book, there did seem to be a lot of filler that I felt needed to be sifted through. If you're looking to get yourself and your business into the lime light, I'd recommend giving this book a quick read.Everything you DON'T know about branding is here. "Unlock the secrets of getting press and discovering your dream clients! It's been said that advertising is the tax you pay for no press. Learn the simple step-by-step plan for free and low cost branding and marketing strategies ."I thought i knew everything [or at least enough] about barnding to build a successful online business. I was so focused on the product and sales that I missed the mark as to what personal branding really is about. As Mike clearly explaisn in the book "Viral Personal Branding", it is about the customer and not the entrepreuer. Like many entrepreneurs, I was missing that one magic key: It is about how the customers feel and not YOU. This is a game changer in switching one's mindset to approach to thinking along the lines of how customers feel when they interact with you.This book doesn't pull punches or butter you up with fluff or tell you how great you are. Instead, it gets to the point and reminds you how great your customers are. Mike has all the tools needed to build a successful personal brand. You can focus in on your specific niche and be well equipped to bring satisfaction to your best customers.My favorite parts of the book are on content creation and more specifically, how to market, promote and launch new content. All of the things I have been doing wrong up to now are clear and I feel I've a more specific path to follow.Here is what else you'll learn...how to:•Develop your personal brand to stand out•To get more engagement on your Facebook Page than Apple or Toyota•Create engaging posts on social media that get shared•What viral videos and content are and how to create them•Research and gather deep insights about your clients so you can read their minds•Write viral articles•Get local, national and international press•Create a net to catch dream clientsFor much less than the expensive branding courses out there, you get everything you need with this book and the author's support. The case studies and action steps are solid and you won't be disappointed.-- Scott Allan
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